Wait a minute, have you ever thought of Search Engine Optimizer (SEO)? Or has it ever occur to you that each time you search for any key words or topic, be it in text or image, you are using a search engine? First, example of search are Google.com, Yahoo.com, Bin.com etc. each time you launch a web browser, there must be embedded search engine, for example, Google Chrome has it embedded search engine which is Google Search itself, however, you can also change from one search engine to another by typing on the blank address bar the url of the search engine you intends to use and type in your key words in their search bar. But as far as I am concerned, I recommend you use Google Search Engine which I think from experience can generate a better and lots more results for your search.
Now permit me to explain a little how Search Engine work before we dive into Search Engine Optimizer (SEO) itself.
Despite any search you use, the texts you typed in the search bar to search for the result are called keywords; the process of searching for the results of your search is called querying the web. Immediately you hit your “Enter” key the querying begins by a robot which crawl to every websites that exist on the face of the earth, once it crawl and arrive in any website, first it goes to the element of that sit, search for the “keywords” which at normal suppose to be in tags. From there it continues crawling to the body in search of topics and other keywords relating to your search words and grabs them. This is done to other sites and generates millions or even billions of results and present to you. That is why you have multiple search results each time you search for just single keywords on search engines.
Note that search engine only works with HTML, at the time of querying it does not concern the robot with the CSS used in designing the website until you click on the “hyperlink” to visit the website. Then the web browser interprets and run the HTML and CSS and or JavaScript used in designing the website for you.
Search Engine Optimization (SEO) operates a little bit different from the Search Engine (SE) I explained above. So let take a look at SEO.
SEO is a huge topic and several books have been written on the subject. This post will help you understand the key concepts so you can improve your website’s visibility on search engines.
Understanding the Basics
Search engine optimization (or SEO) is the practice of trying to help your site appear nearer the top of search engine results when people look for the topics that your website covers. At the heart of SEO is the idea of working out which terms people are likely to enter into a search engine to find your site and then using these terms in the right places on your site to increase the chances that search engines will show a link to your site in their results.
In order to determine who comes first in the search results, search engines do not only look at what appears on your site. They also consider how many sites link to you (and how relevant those links are). For this reason, SEO is often split into two areas: on-page techniques and off-page techniques.
On-page techniques are the methods you can use on your web pages to improve their rating in search engines. The main component of this is looking at keywords that people are likely to enter into a search engine if they wanted to find your site, and then including these in the text and HTML code for your site in order to help the search engines know that your site covers these topics.
Search engines rely very heavily on the text that is in your pages so it is important that the terms people are going to search for are in text. There are seven essential places where you want your keywords to appear. Ensuring that any images have appropriate text in the value of their alt attribute also helps search engines understand the content of images.
Off-Page Techniques: Search engines help determine how to rank your site by looking at the number of other sites that link to yours.
They are particularly interested in sites whose content is related to yours. For example, if you were running a website that sold computer accessories, then a link from a hairdresser is not likely to be considered as relevant as one from an angling community.
Search engines also look at the words between the opening tag and closing tag in the link. If the text in the link contains keywords (rather than just click here or your website address) it may be considered more relevant. The words that appear in links to your site should also appear in the text of the page that the site links to.
ON-PAGE SEO
In every page of your website there are seven key places where keywords (the words people might search on to find your site) can appear in order to improve its findability.
1: The page Title: The page title appears at the top of the browser window or on the tab of a browser. It is specified in the element which lives inside the <head> element. For example: <title>Dealers on all kinds of computer accessories
2: URL / Web Address: The name of the file is part of the URL. Where possible, use keywords in the file name. this may contain the name of your company or business name.
3: Headings: If the keywords are in a heading element then a search engine will know that this page is all about that subject and give it greater weight than other text. Much emphasis should be place on this etc.
